FOUNDER LED GROWTH BEGINS WITH HOW WELL YOU COMMUNICATE
You have advanced in your career and your business while avoiding pitching, high stakes presentations, and stage talks. Now the market is more competitive than ever. Your next chapter depends on how well you capture attention.
You are in front of your biggest opportunity. Your investor pitch. Your big presentation. Your speech. You cannot hide behind product or data anymore.
Your company is you now. You must take the stage like you own it. You must persuade and convince. Architect the strategic narrative. Clarify the vision. Package it into a story that lands. Prepare a deck that makes sense to every stakeholder.
Do you feel ready? Do you know what to do?
Founder communication essentials for fundraising and growth
Investors skim. Customers scan. Hires have options.
They reward clarity and storytelling.
That’s not marketing. It’s CEO communication that owns outcomes for growth.
Strategic messaging alignment means one story that works in the deck, on the website, and in the room.
“One minute of clarity beats a hundred pages of brilliance”
A great story will speak for you even when you’re not there.
A north star narrative that aligns team, persuades investors and attracts talent.
Most coaches help you perform. I want you to transform your communication into a strategic asset.
I can help you download the complexity in your mind and translate arcane technical, financial and scientific ideas into storytelling that’s easy to digest.
We can collaborate on memos, investor decks, websites and presentations. We can iterate them together based on the feedback from your meetings.
Once the funding round is successful or that all important sale has closed, the same deck will sit at the core of the company culture. From your one minute pitch to a whole inspiring keynote, your communication becomes a compounding asset.
How you will show up
- Clear: Simple and accessible.
- Storytelling: Emotion, structure, pace.
- Executive presence: Calm authority and warmth.
- On stage confidence: Authentic vulnerability.
- Q&A: Sharp, quick thinking for short answers.
- Voice and style: Sounds like you, not like a template.
What we can build together
Elevator pitch. Make the right impression in 60 seconds.
Strategic narrative spine. Your core proprietary story you own on all channels.
Investor narrative kit: Investor memo, pitch deck, q&a cheat sheet.
Conference & panel story: I help you package your core narrative into engaging stage talks.
Messaging alignment map: A detailed map of what you say to investors, customers, and candidates to keep them all going in the same direction.
Website & branding brief: I help you write the initial brief so that all your communication aligns visually and interactively.
Founder voice library: Phrases, tone, and technical edge so the output still sounds like the founder.
Content Operating System: A content system that stays with you long after the coaching has been completed.
I’ve always been fascinated by how people communicate, and how badly it usually goes, especially at work. Twenty-five years ago, I started studying what makes a story great, from the structure of storytelling all the way down to slide design. That curiosity took me to Warner Bros., where I helped launch over a hundred films, and eventually to stages like SXSW and Campus Party. But the real lesson came later. After building and burning down a few businesses, after working with entrepreneurs as a coach, after watching first-hand what truly makes or breaks a person’s confidence.
I realized that trying to be confident is the perfect way to feel insecure. True confidence comes from showing up as yourself. Being willing to be vulnerable instead of hiding. Jumping head first into conflict instead of avoiding it. That’s what I help founders, leaders, and teams discover now: the paradox of confidence, and the freedom that follows.
Walk in unsure. Walk out unstoppable.
Choose the best option to make sure you own your company’s narrative, not waste it.
€1190 €490
60 minutes
Clarity Session
One focused working session. You leave with a clear next step and what to fix first. Fully refundable.
€5,990
5 sessions, 60 minutes each
Founder Story Download
You have great ideas, but they live in your head. You need to process your raw thinking before you start communicating. Outcome: we get clear on one core story.
Inquire for pricing
Longer term work
Strategic Narrative Development
Choose one: Investor Kit. Sales Pitch. Stage Talk.
We shape the narrative and the messaging until it holds up in one minute, in the room, and on the page.
How do we create a transformative story together
Define who you are and what you want
What drove you to your current position and what’s driving you beyond that?
Understand who are you talking to, what you need to tell them, and why
Your team wants to be inspired. Investors want to be persuaded. New hires want to be motivated.
Distill, simplify, find the essence of your company’s vision
We will develop a strategic narrative that’s so simple it becomes sticky.
Apply the best storytelling techniques to keep them on the edge of their seat
We will develop the vision into a set of stories you can use interchangeably in every communication opportunity.
Rehearse, find your own confidence, your delivery style
Content is nothing without the right delivery. We will work tirelessly until you are the message and the message is you.
Make sure you’re ready for everything when the showtime hits
We will refine every aspect of your narrative so you’re ready for the big pitch or event ahead of you.
I’ve been doing it for a while but I get scared, too
Matteo Cassese is an experienced keynote speaker, finding a way to turn his own vulnerability into unforgettable insights.
My Clients Are Panicking About AI. This Is The Plan I Give Them
AI is coming for your job. It may be the best thing that ever happened to you
The Questions You’re Avoiding Hold The Breakthrough You Desire
What if everything you know about CONFIDENCE is wrong?
Matteo Cassese – Speaker Reel
Every Curse Hides a Blessing – 5 Life Stories
Why You Struggle With Self Promotion And What To Do About It
The Storyteller’s Pitch Framework – Surprisingly Simple
Behind the Scenes – How a Keynote is Born
Business Storytelling Masterclass
The Factory Network: Pitch Battle #1 AI
The Factory Network: Pitch Battle #2 Sustainability
Presentazione X Rapporto Civita
From Consulting to Productising
They owned the stage
Hear from our satisfied clients about their journeys.
Let’s sit down for one hour
Switch from anxiety to a clear plan of action. Fully and immediately refundable if it wasn’t helpful for you.
Business Storytelling: How To
Tips and tricks are not all; still, here are some you will find useful.
Mini-course 5 sessions
Mindset, pitch, story
An ultimate course bundle to help you deliver your story: from your own mental setting to the pitching and storytelling hacks
Mini-course 5 sessions
Presentation hero
Mini-course on making the best out of your slide presentation
Discover WHAT’S HOLDING YOU BACK as a founder
Personality assessment to understand your entrepreneur archetype, your unique leverage, and what’s holding you back.