Year: 2012
Client: Warner Bros. Pictures Italia
Service: Digital Marketing
Production: Xister
What
An interactive, engaging game concept that helps players prepare to enter the world of “The Hunger Games” from Warner Bros. Pictures.
Methodology
Brainstorming and campaign concept proposal. Selection of a socially enabled game. Development of the game concept and mechanics integrated with the social interaction mechanisms. Social media and PR promotional strategy, integration with key elements of the campaign.
Key benefits
A simple way to deliver to the audience the values, the characters, the atmosphere and the constant state of “alertness” that are at the core of the franchise.
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Digital Marketing
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