Client: Vision Distribution
Service: Digital Marketing
What
La Fabbrica della Realtà acted as an external Marketing Manager supporting Vision’s team in the launch of the latest Wash Westmoreland movie: Colette.
Methodology
Using a proven template, we set off to refine the positioning of the movie among its peers, define its pedigree and its core value proposition.
These values were then stacked against the competition. This informed us to develop a clear definition of the whole marketing strategy.
We then devoted our attention to understanding the specificities of the different tribes that would enjoy Colette. In the meantime, we also helped define the groundwork for all the creative materials, to make them stand out.
Once this core strategy was shared and agreed upon, we went on developing specific plans to exploit different channels. By developing a PR and Social Media strategy we kickstarted the work of the external and internal teams working on the execution.
Our treat was also to provide the client with a host of “special activations” in tune with the style and objectives of the movie. A spectrum of creative ideas to pick and choose from.
Key Benefits
Over 6 months, we provided our client with tons of clarity around its product and a rich palette of opportunities ready for implementation.
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