1 minute

Strategy

Strategy (from Greek στρατηγία stratēgia, “art of troop leader; office of general, command, generalship”) is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. In the sense of the “art of the general”, which included several subsets of skills including military tactics, siegecraft, logistics etc., the term came into use in the 6th century C.E. in Eastern Roman terminology, and was translated into Western vernacular languages only in the 18th century. From then until the 20th century, the word “strategy” came to denote “a comprehensive way to try to pursue political ends, including the threat or actual use of force, in a dialectic of wills” in a military conflict, in which both adversaries interact.

Leave a Reply

Your email address will not be published. Required fields are marked *

Turn ideas into action

Matteo works with founders and entrepreneurs who are ready to move from overthinking to clarity.

Business Coaching for Entrepreneurs

How to stop overthinking and start doing what feels right? Discover Matteos’ approach.

Communication Coaching for Founders

Strategic narrative, pitch clarity, persuasion. Turn communication into a growth channel.

Someone less talented than you is growing faster & charging more.

The 3-minute Founder Assessment shows you exactly what kind of founder you are, the blind spot that’s costing you revenue, and one clear move to make first.