I’m Matteo Cassese. I coach founders, and I would rather you not coach with me than book and regret it.
I sell business coaching. So you should read what follows with that in mind. You’re smart. You’ve tried the frameworks. They didn’t fix this. If the problem is an emotional state, the solution can’t be another course or framework. That’s the honest test.
The honest version of the answer
You’re smart. You’ve tried the frameworks. They didn’t fix this.
You have a philosophical problem. A problem of meaning. And until you find that meaning, things will stay stuck.
The problem appears on the outside (on a dashboard) but originates on the inside (a fixed mindset). If the problem is an emotional state, the solution can’t be another course or framework. With an expert guide, though, I can start to dig deeper and realize that most problems only manifest as mechanical but have an emotional origin.
Your analytical mind brought you this far. Now it’s the thing standing in your way.
Otherwise, save your money.
When it’s worth the money
Entrepreneur coaching is for entrepreneurs who have built something real but feel stuck. Being smart and working hard got you this far. Now you’re stuck.
On the outside, everything’s working. But you are burning out. You’re working the longest hours but the ceiling won’t break. You are thinking harder than ever, but it just gets you stuck in analysis paralysis.
We’re all brilliant at the “where we’re going” but stuck on the “what’s next.”
It’s not a technical problem. It’s a problem of meaning. You won’t figure it out by reading guru’s books or best practices.
We can start with even just one hour together. A space for you to show up with whatever is weighing on you. I listen for what’s underneath the words: the pattern you can’t see because you’re inside it. Then we find a name for it.
One better decision can be worth millions. One avoided mistake can save your company. One moment of genuine confidence can transform your leadership.
When it isn’t
It’s not for people looking for a ready made plan. I don’t do playbooks. If you need someone to tell you what to do, we’re not a fit. If you’re ready to find out what you already know, then we could be a match made in heaven.
Entrepreneur business coaching is a one-on-one partnership between a founder and a coach who has been in that same fire. It’s not consulting: no one’s handing you a playbook. And we’re not here to fix you. It’s a safe space where you can finally stop performing and start listening to what you actually know.
A consultant looks at your business and tells you what to fix. I look at you and ask what’s in the way. The business problem is almost always a reflection of something deeper: a conflict the founder hasn’t resolved, a story they’re telling themselves that isn’t true anymore. Fix that, and the decisions start flowing.
What the money actually buys
I never set out to become a business coach. You made me one. I learned that my talent isn’t about giving you answers, but about offering you a safe space, presence and guidance so you come up with your own.
I work with entrepreneurs in Berlin and worldwide who have built something real but lost the thread of meaning along the way. The work is simple: reconnect with who you are, and the decisions start making themselves.
Other pages quote a 700 percent ROI study. The real ROI is how convinced you feel about what needs to happen next in your life and in your business.
I never felt so connected with myself and my own decision-making. Yes, it was business coaching, but we discussed so much more than just business: our feelings, personalities, and values that ultimately influence our business decisions. I felt understood and not alone anymore.
Katja Hamler, Founder, Urban Kiwi
How to test it cheaply
Book an online session, discover what holds you back. Full refund if it wasn’t up to your expectations.
But some clients come for a single session and get what they need.
Stop the overthinking spiral. Dive deep and reveal insight on your story and what’s holding you back. Fully and immediately refundable if you don’t get any value from it.
Emerge with a decision, not based on what people say, numbers show, or what’s “reasonable.” A decision that is you, that you feel in your bones is right. Now all that energy that was spent on overthinking can now be poured into growth.
What it was worth for three people
The biggest ROI, although it’s not tangible, is how I’m feeling every day: serene, confident and focused in my business. He’s my coach, but he feels like a friend. A partner that helps amplify my work. He understands things I’m doing but don’t even know I’m doing.
Sophie Vo, Founder, Orin
Sophie was so generous as to allow me to film one of our business coaching sessions in real time and publish it with minimal edits. You can watch the full session here.
He was the only one who could spot the root cause and say: “Let’s follow this thread and unlock it.” It’s like healing a broken leg you’ve been limping on your whole life. Now I can actually run.
Jennifer Bishop, Sader
Within one month she picked up her biggest client to date.
Mario Morante is different. This was pitch coaching. Not business coaching. In his own words.
Three months of work together. Taking the technical pieces and building a narrative around them. Through his guidance, I learned how to direct my listeners’ attention precisely to where I wanted it, and I gained an understanding of how my objectives could shift depending on the audience. I closed a 5 million euro funding round with European investors.
Mario Morante, Co-founder and CEO, Harbiz
To create a winning pitch, you need to be vulnerable, believe in yourself, find your confidence, tailor a story for your audience, and then have the guts to go out there and change the world. And that’s exactly what Mario did.
Common questions about business coaching
How much does business coaching cost?
Your first hour of business coaching costs 490 euros. Full refund if it wasn’t up to your expectations. No minimum, no lock-in. It is cheap against eight months of stalling. No more over-analyzing, no more indecision. That is the whole risk.
Does business coaching actually work?
Business coaching is not a knowledge product. For one specific problem, yes. You’re smart. You’ve tried the frameworks. They didn’t fix this. My clients stop overthinking and start deciding. They stop performing confidence and start actually feeling it. Jen found the root cause everyone else missed.
What is the ROI of business coaching?
I won’t hand you a number for that. That is what business coaching actually returns. Full refund if it wasn’t up to your expectations. The biggest ROI, although it’s not tangible, is how I’m feeling every day: serene, confident and focused in my business. Every story is different, but the pattern is the same: when you reconnect with who you are, the path forward becomes obvious.
How do I choose a business coach?
Look for this, not a guru. I don’t take your brief and deliver assets. I sit with you, challenge you, think with you, build with you. Your sounding board. Your support. Your partner and your coach. Not a mentor on a mountain who tells you how it is done.
What if it doesn’t work for me?
Then you get your money back. Full refund if it wasn’t up to your expectations. Fully and immediately refundable if you don’t get any value from it. That is the whole promise. There is nothing left to decide. Give one hour to your deeper self.
How soon do people see a change?
Some feel it in the first hour. Most clients say that first session already shifts something. Your chaos is the curriculum. From there, we go deeper, weekly or however it fits your life. Clarity. Not the kind you get from a strategy deck, the kind you feel in your bones.
Book the risk-free hour
Book one hour of business coaching. Full refund if it wasn’t up to your expectations. That is the whole risk. Think about it, but not too much.
What you should do next
Discover what’s holding you back from the inside out. Understand where you naturally have leverage and where it eludes you.
Take the free founder mindset course.
If you want to talk it through with me, my coaching for founders starts with a first session at EUR 490, fully refundable.
About Matteo Cassese
Business coach, keynote speaker, and mythmaker, Matteo helps leaders thrive in chaos and conflict. Twenty years across tech, film and consulting, seven of them at Warner Bros., founding-team at Netflix Italy, and advisory work for Sony, LinkedIn and Heineken. Berlin based. His unique perspective as a queer nerd passionate about mythology and technology creates a safe space for leaders to be vulnerable and reach their full potential. Read more about Matteo.
