Matteo Cassese
7 minutesWhat Is Leadership Coaching? And What It Isn’t
By Matteo Cassese. I help brilliant overthinkers lead. Leadership coaching is one to one…
9 minutesPosting Content Isn’t a Thought Leadership Strategy
By Matteo Cassese. I coach founders and executives on the story their business depends…
7 minutesStorytelling for Leaders: The Skill Most Executives Think They Have
By Matteo Cassese. I coach founders and executives on the story their business depends…
9 minutesChange Communication: Nobody Wants to Be Changed
By Matteo Cassese. I coach founders and executives on the story their business depends…
7 minutesWhat a Strategic Narrative Is, and Why Your Company Doesn’t Have One
By Matteo Cassese. I coach founders and executives on the story underneath everything they…
8 minutesHow to Pitch to Investors: Fix the Story, Not the Deck
By Matteo Cassese. I coach founders on the story underneath the pitch. One of…
8 minutesImposter Syndrome Isn’t the Problem. Performing Is.
I’m Matteo Cassese. For most of my life I believed I was my performance,…
9 minutesIs Business Coaching Worth It? An Honest Answer From Someone Who Sells It
I’m Matteo Cassese. I coach founders, and I would rather you not coach with…
7 minutesWhat Does a Business Coach Actually Do? (An Honest Answer)
By Matteo Cassese. I’ve coached founders and executives since 2019, after fifteen years of…
8 minutesHow to Gain Confidence at Work Without Performing It
By Matteo Cassese. I coached executives and founders, consulted for unicorns like Netflix, and…
10 minutesFounder Burnout: What It Actually Feels Like From the Inside
By Matteo Cassese. I coach founders and executives, and I burned my own business…
13 minutesHow to Present to the Board of Directors and Get a Yes
By Matteo Cassese. I coach founders and executives, and two CEOs I prepared for…










