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02019: My Year in Review
This article is an exercise in openness. It’s not (merely) a way for me to show off what I achieved in 02019. And you’re not supposed…
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Begin Any Presentation by Researching the Wants, Goals & Needs of Your Audience – Part 1
Your presentation is clearly from you. There is no doubt about that but it’s for your audience. Now what do you know about your…
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Business Storytelling: The Definitive Guide (bonus inside)
In this article you will learn everything you need to know about Business Storytelling. The science of storytelling can be a powerful tool in the hands…
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How To Setup Your Office, Desk and Computer For Maximum Productivity
Today I would like to share my very own productivity routine. I’ve refined it by reading about other people’s working habits and I’m overdue in sharing…
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My Fully Customized Standing Desk Setup – Video
Why I created my perfect motorized standing desk and why I want you to have one too. Go get your own Integral Desk.
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How to Market Your Movie With ZERO Budget
“How would I market a movie on no budget?” I got asked this question on Quora, and it got me thinking. What can a filmmaker (or…
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Integral Desk: the Standing Desk Made by a Geek and an Artist
Watch the video! Or if you would rather have the text version of this post, please read on. Enough with the IKEA mentality “I live frugally.…
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Confessions of an Entertainment Marketing Consultant
A quick FAQ about stuff that consultants know and do, that maybe you would like to learn. Why should I bother reading this? Aren’t consultants horrible…
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02018 My Year in Review
If this is your first time reading my yearly review: welcome. If you already enjoyed my honest look back on 02014, 02015, 02016 and 02017: welcome…
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SVOD Marketing: 5 Concepts That Can Propel Entertainment into the 21st Century
The entertainment sector is facing the advancement of Netflix and Amazon today, and Disney+ tomorrow. HBO is already offering its service in many territories, while Warner…
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Film Marketing: Is Hollywood Using Social Media Effectively?
The love/hate relationship between the entertainment industry and social media. With what you can learn from the studios, and what they might need to learn from…
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All the Software You Need to Create Your Own Subscription Video On Demand Service
When it comes to creating your own Netflix-like SVOD service these 11 great video platforms can help. In this post: all the SVOD software platforms listed…
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My Summer Road Trip to Motorheaven: Discovering Epic Cars, Manufacturing Titans and Living Legends
This post is the summary of over 5,000 km, 300+ liters of high grade gasoline and countless beautiful views. And you won’t need to move…
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Movie Dataset: the 23 Best Data Sets Related to Cinema and TV
Data on Entertainment Even though Hollywood may seem so glittery from the outside, on the inside it’s an industry like any other. And the currency of…
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Entertainment Marketing Plan Template: Don’t Start From Scratch
Movie Marketing Made Easy Drafting a marketing strategy is hard. There are hundreds of different aspects that need to function in unison. And all these aspects…
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Should offices be more like kitchens?
When a kitchen is designed, installed and fully stocked to your exact specifications you feel like a sovereign in your everlasting kingdom. The sky is the…
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Is Hollywood *finally* ready for the digital revolution?
“What happens to musicians will happen to everyone.” Bruce Sterling Hollywood seems to be somewhat weathering the digital storm, for now. TV and the movie business…
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2017 My Year in Review
Hello, I’m an independent digital marketer. Every year I publish the most transparent review of my past year with the good, the bad and my plan…
