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Should offices be more like kitchens?
When a kitchen is designed, installed and fully stocked to your exact specifications you feel like a sovereign in your everlasting kingdom. The sky is the…
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Is Hollywood *finally* ready for the digital revolution?
“What happens to musicians will happen to everyone.” Bruce Sterling Hollywood seems to be somewhat weathering the digital storm, for now. TV and the movie business…
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2017 My Year in Review
Hello, I’m an independent digital marketer. Every year I publish the most transparent review of my past year with the good, the bad and my plan…
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One office is not enough
Last week I had the chance to get a tour of Netflix’s new headquarters in Amsterdam. They just moved into a stunning space in one…
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7 Reasons Why You Shouldn’t Create an Online Course – From a Reformed Course Creator
My presentation training business has closed its doors. Shut. Forever. My foray into the “online course business” lasted 2 years. The course, marketing materials, and promotion…
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2016 My Year in Review
In 2014 I started a tradition. I began openly reviewing my year, analysing, in the most candid way possible, 5 aspects starting from my business,…
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The 6 lessons on entrepreneurship I learned losing 22.092,22 euros on my first startup
Puoi leggere questo articolo in italiano sul mio blog matteoc.com Intro: I’m not dumb. I’m just like you. I lost some money. Precisely 22.092,22 euros on…
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Social Hollywood: how social media changed showbiz forever
How did social media, in the matter of less than 10 years, manage to get indissolubly bound not only to the promotion, but also to the…
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2015 My Year in Review
In 2014 I wrote a transparent and honest review of my year for everyone to read. I always wanted it to become a tradition. So here…
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A naming trick that every freelancer should know
Freelancers deal with rejection all the time. Their ideas are debated, evaluated and – more often than not – refused. In this article I want…
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An unexpected social trick I learned running out of business cards at the worst time
Shit happens. I was on the eve of an important conference. I had spend good money, out of my own pocket, to purchase a ticket, travel…
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Micro-preneurs, Super-powers
Sorry Elon, see ya Sergey, bye Zuck: the real super heroes of the startup world are micropreneurs. The startup world is full of dangerous distractions. There…
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How to make your presentations truly memorable
What do you want to achieve when you’re presenting? Surely you want to be heard and understood. But what’s the goal of your presentation? Is it…
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The single best way to end your presentation
Often following your instincts leads to the best results. In presentations, not so much. Every presentation has a high point. After you reach this high point,…
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Time to leave for Berghain. Sobering tales on Identity Hygiene
Unit Festival – Unicorns in Tech – Berlin, 8. May 2015 This talk is about #identity. It’s about what happened to a friend trying to detox.…
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Video Wall Displays and Presentations: this is what you need to know
Presenters need to worry about many issues. There’s the quality of their presentation, the efficacy of their delivery, the power of their visuals… And on top…
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All great presenters have one thing in common: they know when to quit
In my last post I was talking about the fact that nobody will buy 100% of your material 100% of the time, and how that is totally…
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How to understand your audience’s reactions
Transformation in presentations is very dear to me. But I still don’t know if I’ve been able to charge you with my passion and change your…
