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Discover the meaning
Essays and reflections on business, confidence, storytelling, and the messy human side of leadership. Where business strategy meets human psyche — and a bit of myth.
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9 minutes02025: Matteo’s Radically Honest Review
A much shorter yearly review. The 12th of my life. With what I learned, no fluff. You can find previous reviews here: 02014, 02015, 02016,…
Latest thoughts
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12 minutesWhat’s In It For Me: The Key to Engaging Your Audience
You. This article has been written especially for you. In the relentless digital age,…
6 minutesBreaking Free from Fear of Public Speaking: The “You” Strategy
The Pitfalls of “I” and “We” in Communication Have you ever gotten sweaty palms…
3 minutesPermission Granted: How to Gain Confidence in Communication
Have you ever felt stuck or unsure about speaking up, sharing your thoughts, or…
17 minutes02022: Matteo’s Radically Honest Review
Welcome to my radically honest review of the 02022. You can find out what…
8 minutesBusiness Storytelling: The Definitive Guide
In this article you will learn everything you need to know about Business Storytelling.…
16 minutesIn-Person Team Building Events During And After Covid
By Tommaso Lana and Matteo Cassese Social and emotional learning is at the core…
19 minutes02021 My Year In Review
02021 has been a surprisingly great year for me, one of the best of…
13 minutesMy Coming Out Matters To You
I came out as gay for the first time in 1991 to my best…
20 minutesHow to Start a Presentation: Engage your Audience from the First Slide to the Last
I’ve been there: your presentation is due soon. Probably your boss is awaiting an…
9 minutesMarketing Audit – The Definitive Guide (includes how-to and example template)
I will concentrate specifically on digital marketing audits and tell you everything I know.…
15 minutes02020 My Year In Review
Every year since 02014, I’ve published an honest and public review of the year.…
5 minutesCustomized Training: How My Customers Taught Me To Stop Shouting
The trait most likely to bring you success in marketing is listening. Lucky me……
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